Showing its prominence in the world of healthcare is an upcoming easy to use digital platform which helps patients find affordable healthcare near them.
To start with, we studied the platform's goals, and vision. A detailed conversation to understand the founder's why was essential. Once we had that handy, we built user persona's, and conducted in-depth audience research. Some of the findings were staggering.
Around these findings, as we had the basics fully laid out, our team moved towards channeling the brand's voice.
Healthcare is certainly a complex and a saturated industry, and as a result, we knew we needed to combine healthcare with a young, enthusiastic startup voice.
When defining the strategy, we implemented the S.M.A.R.T. model: specific, measurable, attainable, relevant, and time-bound. In the process, we used our previously conducted research to help establish user personas for the platform. These personas were developed in great detail, focusing on age-groups, location, careers, ambitions and names.
Personally, we strongly believe in the success of the platform, and as it continues to take long-strides towards being a much needed platform, we wish CurisNow all the best with executing the digital strategy we laid out for them.